The bible for Australian and New Zealand based beauty, health and lifestyle bloggers, Beauty Directory, has launched another initiative to help social influencers grow their networks and connect with brands and businesses.

At the launch of the Influencer Network last week, a panel of industry experts united to discuss the key ingredients to developing and growing a successful blog and social media following.

Topics covered included building industry relationships and effectively working with brands, becoming a brand, commercialisation opportunities, and attracting a loyal audience.

You can check out the 10 key learnings from panelists Gritty Pretty founder Eleanor Pendleton, Beauty Directory editorial director and Myer Emporium beauty director Michelle Bateman, Beauty Directory marketing manager Carly Taber, and Burt’s Bees senior brand manager Leia Berryman on the Beauty Directory site below:

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